Secure your ad revenue with the IAB TCF v2.2
Effortlessly adopt TCF v2.2 using our IAB-certified consent management platform and stay proactive in managing compliance risks. Pandectes is a certified IAB TCF v2.2 CMP.
What is the IAB Transparency and Consent Framework?
The Transparency & Consent Framework (TCF) is a functional framework created by the Interactive Advertising Bureau (IAB) Europe. It assists website owners, publishers, vendors, and advertisers in adhering to the GDPR’s transparency and consent requirements.
TCF standardizes the process of obtaining user consent for the processing of personal data within the digital advertising ecosystem. Initially introduced in 2018, the IAB has released several updates, with the most recent, version 2.2, being launched in May 2023.
Who does IAB TCF impact?
Publishers
Vendors
Third-party advertisers who collaborate with publishers such as yourself can legally process personal data for online advertising and associated activities.
Why you should use a CMP that integrates with the IAB TCF
- Meet the required legal standards for data protection
- Serve ads in the EU, EEA, and UK
- Build trust with end-users
- Generate ad revenue confidently
Pandectes CMP features that enable IAB TCF compliance
- Included in the List of Google-Certified CMPs
- Easy to set up IAB TCF v2.2 integration
- Easy consent withdrawal procedure that aligns with IAB TCF v2.2 requirements
- Supports Google Additional Consent to compliantly work with non-GVL advertisers
- Enables you to obtain and record valid user consent for data processing purposes
Pandectes CMP consent banner features for IAB TCF compliance
- Detailed vendor disclosure on the cookie consent banner
- Standard, non-editable, IAB-certified message displayed in the banner
- Customization available for you to display your own link to your privacy policy or cookie policy
- Ad settings tab for consumers to choose between IAB purposes and vendors before submitting their consent
- Total number of parties data will be shared with is displayed on the first layer of the banner
FAQs
IAB Europe, the regional association of the Interactive Advertising Bureau (IAB), supports the digital marketing and advertising ecosystem. It comprises national IABs and various marketing, media, and technology companies. The mission of IAB Europe is to provide political representation and foster industry collaboration through the development of frameworks, standards, and programs that help businesses prosper in the European market.
If your business monetizes through online ads, you're acting as a publisher and require a Google-certified CMP like Pandectes, supporting IAB Europe's TCF v2.2.
Gathering user consent for ad-related data processing is essential. Pandectes facilitates clear communication about data usage and offers easy consent management.
2. Starting January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob to serve ads in the EU/EEA or UK must have a Google-certified CMP that integrates with IAB’s TCF v2.2.
3. Utilize Google’s Additional Consent to manage and signal consent for ad tech providers not covered by IAB Europe’s TCF v2.2, but included in Google’s Ad Tech Providers (ATPs) list.
