Introduction
Google launches a new generation of AI-powered advisors designed to fundamentally change how marketers interact with ads and analytics. With the introduction of Ads Advisor and Analytics Advisor, Google is embedding conversational AI and agentic AI capabilities directly into Google Ads and Google Analytics. These tools are built on the latest Gemini models and are positioned as intelligent AI agents capable of handling the growing complexity of the digital ad world. As campaign data becomes more granular and performance analysis more demanding, Google’s AI advisors aim to serve as a primary guide for marketers seeking clarity, speed, and measurable business outcomes.
In December 2025, Google introduced the AI-powered Analytics Advisor to help businesses interpret data in Google Analytics. The Ads Advisor and Analytics Advisor were rolled out to all English-language Google Ads and Google Analytics accounts in early December. This includes English language Google Ads accounts used by global ads teams managing campaigns at scale. The timing reflects Google’s broader push toward AI-powered marketing tools that can re-engage users, improve campaign optimization, and surface growth opportunities faster than manual analysis ever could. Together, Ads Advisor and Analytics Advisor form a cohesive ads and analytics experience that helps marketers review data, understand performance changes, and act with confidence.
Ads Advisor Features
Google Ads Advisor serves as a powerful brainstorming and generation tool built directly into the Google Ads interface. As Google’s new conversational AI tool, Google Ads Advisor is designed specifically to enhance advertising performance and assist users with managing their Google Ads campaigns. One of its core strengths lies in creative generation, where it helps marketers develop new ad copy, discover new keywords, and explore campaign ideas aligned with specific business goals. By analyzing campaign data, website context, landing pages, and past interactions, Google Ads Advisor delivers smart suggestions designed to engage users and improve optimized ad targeting.
Beyond creative ideation, Google Ads Advisor offers advanced campaign optimization support. It provides tailored recommendations for Performance Max campaigns, including guidance on asset coverage, audience signals, and conversion optimization. For advertisers running Performance Max at scale, this functionality helps diagnose performance issues, explain performance changes, and suggest adjustments that directly impact campaign performance. Google Ads Advisor also surfaces known observations and specific insights tied to business health, ensuring recommendations are grounded in real performance analysis rather than generic best practices.
Another critical capability is performance diagnostics and troubleshooting. Google Ads Advisor serves as an ads advisor that can identify large-scale issues across a Google Ads account, such as sudden active user spikes, conversion drops, or underperforming segments. It assists with ad URL edits, identifies broken landing pages, and flags policy-related problems, helping advertisers resolve compliance issues quickly. With user approval, Google Ads Advisor can also automatically implement changes to campaigns, such as adding sitelink extensions. By acting as a trusted consultant, Google Ads Advisor helps save time while ensuring campaigns remain aligned with Google Ads policies and deliver results.
Analytics Advisor Capabilities
Analytics Advisor brings conversational AI directly into Google Analytics accounts, transforming how users interact with complex data. Instead of navigating multiple reports, users can ask direct questions in natural language and receive immediate, context-aware answers. Whether investigating a performance max campaign, analyzing campaign performance across channels, or reviewing active users trends, Analytics Advisor simplifies performance analysis without sacrificing depth or accuracy.
A standout feature is key driver analysis. Analytics Advisor identifies root causes behind performance changes by examining campaign data, user behavior, traffic sources, and website context. For example, if there is a drop in conversions or a spike in active users from a specific ad URL, the advisor highlights the underlying drivers and explains their impact on business outcomes. This enables marketers to move beyond surface-level metrics and focus on actionable insights that support growth recommendations.
Analytics Advisor also provides step-by-step instructions for resolving performance issues. These instructions may include suggestions for new landing pages, recommendations to re-engage users, or guidance on adjusting campaign settings in Google Ads. By automating reviewing data and synthesizing insights, Analytics Advisor acts as a huge time saver for marketing teams managing multiple Google Analytics accounts. It empowers users to make informed decisions faster while maintaining a clear connection between ads and Google Analytics data.
Benefits of AI Agents
The main advantage of AI-powered advisors lies in their ability to deliver results-oriented insights at speed and scale. Ads Advisor and Analytics Advisor are not static dashboards; they are adaptive AI agents designed to continuously learn from campaign data and past interactions. This enables them to provide more relevant recommendations over time, improving campaign optimization and driving stronger business outcomes.
These AI advisors also reduce the cognitive burden associated with complex data. Instead of manually correlating metrics across ads and analytics, marketers receive clear explanations, specific insights, and prioritized actions. This trusted consultant-like experience helps teams focus on strategic decision-making rather than data wrangling. For organizations managing global ads across multiple English-language accounts, the efficiency gains can be substantial.
Importantly, Google’s AI advisors are trained on official Google documentation, event schema, and platform-specific rules. This ensures a higher level of accuracy when interpreting analytics data and recommending changes. As a result, advertisers can rely on Ads Advisor and Analytics Advisor to surface growth opportunities, flag risks, and support performance diagnostics without compromising data integrity or compliance.
How AI-Powered Advisors Work
At the core of Ads Advisor and Analytics Advisor are the latest Gemini models, which enable advanced reasoning over large volumes of campaign data. These models analyze signals across Google Ads, Google Analytics, and website context to detect patterns, anomalies, and optimization opportunities, such as an active users spike. By combining structured data with conversational AI, the advisors can translate complex data into understandable narratives and actionable recommendations.
The advisors continuously learn from user behavior and past interactions. When marketers ask direct questions or apply suggested changes, the system refines its understanding of account priorities and business goals. This adaptive learning loop allows the AI to offer increasingly personalized guidance, whether recommending optimized ad targeting, identifying performance issues, or suggesting creative generation ideas aligned with an upcoming seasonal event.
Natural language serves as the primary interface for both advisors. Users can ask questions such as why a performance max campaign underperformed, which landing pages are driving conversions, or how to address a sudden drop in active users. The advisors respond with clear explanations, known observations, and step-by-step instructions, making ads and analytics more accessible to teams with varying levels of technical expertise.
The 2026 version may require human oversight for complex segmentation and nuanced queries.
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Launch and Availability
Google has officially launched its AI-powered advisors, Ads Advisor and Analytics Advisor, making them available globally in early December for all English-language Google Ads and Google Analytics accounts. This rollout marks a pivotal moment in the evolution of ads and analytics, as Google brings together campaign optimization and performance analysis under the guidance of advanced AI-powered advisors. Built on the latest Gemini models and leveraging conversational AI, these tools are designed to deliver actionable insights and smart suggestions that help marketing teams drive better business outcomes.
Ads Advisor is seamlessly integrated within Google Ads accounts, allowing users to review, approve, and implement recommended changes directly. This includes timely advice for upcoming seasonal events, such as holiday campaigns, and practical recommendations like adding sitelink extensions to boost campaign performance. Meanwhile, Analytics Advisor is available in both Google Analytics Standard and Analytics 360, empowering users to ask direct questions or request specific metrics in natural language, making performance analysis more intuitive and efficient.
The global rollout of these AI-powered advisors demonstrates Google’s commitment to enhancing the digital ad world with AI-powered marketing tools. By combining ads and analytics insights, Ads Advisor and Analytics Advisor enable marketers to quickly diagnose performance issues, identify root causes of performance changes, and uncover growth opportunities. Their ability to learn from past interactions and campaign data ensures that recommendations are increasingly personalized and relevant, making them a huge time saver for marketing teams managing multiple Google Analytics accounts and global ad campaigns.
Key features of these AI-powered advisors include the ability to provide step-by-step guidance, prioritize factors that impact business health, and connect insights to growth recommendations. With conversational AI at their core, users can ask natural language questions and receive data-driven answers in real time, streamlining campaign optimization and performance diagnostics. This shift from traditional dashboards to AI-powered, agentic advisors allows marketers to focus on strategic decision-making rather than manual data analysis.
As Dan Taylor, VP of Global Ads at Google, notes, the complexity of the digital ad world demands tools that can deliver measurable results efficiently. The launch of Ads Advisor and Analytics Advisor addresses this need by offering AI-powered advisors that proactively optimize campaign performance and troubleshoot issues before they escalate. By serving as trusted consultants, these tools help organizations implement changes quickly, capitalize on growth opportunities, and achieve their business goals.
According to Search Engine Land, this launch represents a significant shift from AI-assisted marketing tools to AI-driven campaign management. With the integration of ads and analytics, Google’s AI-powered advisors are set to redefine how marketers approach campaign performance, making it easier than ever to deliver results and drive business outcomes in a rapidly evolving landscape.
Google Ads Integration
Ads Advisor is deeply integrated into Google Ads, ensuring recommendations are not only insightful but also actionable. Approved suggestions can be applied directly within the Google Ads account, eliminating friction between analysis and execution. This tight integration accelerates campaign optimization and helps advertisers respond quickly to performance changes.
The integration also enhances optimized ad targeting by aligning insights from Analytics Advisor with Ads Advisor recommendations. For example, if Analytics Advisor identifies high-performing audiences or landing pages, Ads Advisor can suggest corresponding adjustments in bidding strategies, creative assets, or Performance Max configurations. This synergy between ads and analytics enables more cohesive decision-making across the funnel.
Creative generation is another area where integration delivers tangible value. Ads Advisor leverages campaign data and website context to suggest ad copy variations, new keywords, and messaging strategies designed to engage users. By streamlining creative workflows and reducing manual effort, Ads Advisor helps marketing teams focus on strategy while ensuring ads remain relevant and effective.
Conclusion
The launch of Ads Advisor and Analytics Advisor signals a broader shift toward agentic AI in digital marketing. As AI-powered advisors become more capable, they will increasingly serve as primary guides for managing ads and analytics at scale. This evolution reflects Google’s vision of AI not just as an automation layer, but as an intelligent partner capable of delivering meaningful business outcomes.
In the future, AI advisors are likely to play a central role in campaign ideation, performance diagnostics, and growth planning. By continuously analyzing complex data and adapting to changing conditions, they can help marketers anticipate performance issues, capitalize on growth opportunities, and respond proactively to market dynamics. This represents a significant advancement for global ads teams operating in competitive environments.
Google’s AI-powered advisors are poised to redefine how marketers interact with data, shifting the focus from manual reporting to strategic insight and execution. As Ads Advisor and Analytics Advisor mature, they are expected to become indispensable tools in the modern marketing stack, helping organizations save time, deliver results, and navigate the evolving digital ad world with confidence.
