Install freePrivacy & Compliance
214 posts
Google's EU User Consent Policy Audit: The 8 Checks and How to Pass Them
Google is auditing consent on sites that advertise in Europe. The 8 issues it flags, how to fix each one on Shopify, and what agencies managing client accounts need to do.
GDPR Cookie Banners: What Your Website Needs to Get Right
What a GDPR-compliant cookie banner needs: valid opt-in consent, equal Accept and Reject buttons, granular choices, consent logs and Google Consent Mode v2, plus the mistakes that draw fines.
Cookie Consent Rate: What Is Normal, and How to Raise It Without Dark Patterns
What a good cookie consent rate looks like, why it decides how well Google Ads and Meta optimise, and six honest ways to raise it, including contextual consent.
Cookie Banner Design for Shopify: How One Change Lifted Conversions by 32%
Cookie banner design best practices for Shopify, from a real A/B test where a non-blocking banner lifted conversion rate by 32% and kept consent compliant.
How New Jersey's New Data Broker Law A5328 Affects Marketing
New Jersey's data broker law A5328 brings registration fees, a ban on selling sensitive data and daily penalties. What it means for audience targeting, enrichment and consent.
Website Legal Requirements: A Guide to Consent and Privacy Compliance
What GDPR, CCPA/CPRA, LGPD and newer U.S. state laws require of your website: valid consent, cookie banners, privacy policies and consent management for Shopify stores.
Consent and Marketing: How Customer Choice Can Drive Audience Growth
Consent is now a core marketing decision for Shopify merchants. Learn how clear, honest customer choice builds first-party data, stronger engagement and audience growth.
Dutch Cookie Compliance: Understanding Consent Banner Requirements
What Dutch law and the GDPR require from cookie banners, how the Dutch DPA enforces them, the most common violations and how to design a compliant banner.
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Understanding the New Hampshire Privacy Act (NHPA)
Who the New Hampshire Privacy Act applies to, the rights it gives consumers, what it requires of businesses, and how it is enforced.
Getting Ready for IAB TCF 2.4 Requirements and Next Steps
What changes with IAB TCF 2.4, the October 2026 and February 2027 deadlines, and the steps publishers and Shopify merchants should take to stay compliant.