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Secure your ad revenue with the IAB TCF v2.2

Effortlessly adopt TCF v2.2 using our IAB-certified consent management platform and stay proactive in managing compliance risks. Pandectes is a certified IAB TCF v2.2 CMP.

What is the IAB Transparency and Consent Framework?

The Transparency & Consent Framework (TCF) is a functional framework created by the Interactive Advertising Bureau (IAB) Europe. It assists website owners, publishers, vendors, and advertisers in adhering to the GDPR’s transparency and consent requirements.

TCF standardizes the process of obtaining user consent for the processing of personal data within the digital advertising ecosystem. Initially introduced in 2018, the IAB has released several updates, with the most recent, version 2.2, being launched in May 2023.

Who does IAB TCF impact?

Consumers

Visitors to your website will benefit from increased transparency and control regarding the processing of their personal data and how ad tech vendors utilize this information.

Publishers

Website owners and operators who publish content will gain more control and flexibility in how they interact with ad tech vendors.

Vendors

Third-party advertisers who collaborate with publishers such as yourself can legally process personal data for online advertising and associated activities.

Why you should use a CMP that integrates with the IAB TCF

Pandectes CMP features that enable IAB TCF compliance

Included in the List of Google-Certified CMPs
Easy to set up IAB TCF v2.2 integration
Easy consent withdrawal procedure that aligns with IAB TCF v2.2 requirements
Supports Google Additional Consent to compliantly work with non-GVL advertisers
Enables you to obtain and record valid user consent for data processing purposes

Pandectes CMP consent banner features for IAB TCF compliance

Detailed vendor disclosure on the cookie consent banner
Standard, non-editable, IAB-certified message displayed in the banner
Customization available for you to display your own link to your privacy policy or cookie policy
Ad settings tab for consumers to choose between IAB purposes and vendors before submitting their consent
Total number of parties data will be shared with is displayed on the first layer of the banner

FAQs

What does IAB stand for?

IAB Europe, the regional association of the Interactive Advertising Bureau (IAB), supports the digital marketing and advertising ecosystem. It comprises national IABs and various marketing, media, and technology companies. The mission of IAB Europe is to provide political representation and foster industry collaboration through the development of frameworks, standards, and programs that help businesses prosper in the European market.

What’s new about the TCF v2.2?

TCF v2.2 offers numerous improvements over TCF v2, such as increased flexibility for publishers, better transparency for users, and enhanced consent management. Key enhancements include expanded support for additional purposes and features, more efficient consent signals, and stronger mechanisms for managing user choices. This latest version is designed to offer a more adaptable and user-friendly framework for consent management in the dynamic online data privacy and protection environment.

Is the TCF 2.2 mandatory?

Using TCF v2.2 for your online monetization practices is optional, but it is required by some advertisers and demand partners, making it highly recommended for serving online advertisements. Additionally, starting January 16, 2024, Google mandates the use of TCF v2.2 in conjunction with a Google-certified CMP for all publishers using their services such as AdSense, Ad Manager, and AdMob in the EU/EEA and UK.

When does the TCF 2.2 need to be implemented by?

Publishers and developers utilizing Google services such as AdSense, Ad Manager, or AdMob in the EU/EEA or UK must meet a Google-imposed deadline of January 16, 2024. By this date, eligible publishers are required to implement a Google-certified CMP that is compatible with TCF 2.2.

Why do you need a CMP?

If your business monetizes through online ads, you're acting as a publisher and require a Google-certified CMP like Pandectes, supporting IAB Europe's TCF v2.2.

Gathering user consent for ad-related data processing is essential. Pandectes facilitates clear communication about data usage and offers easy consent management.

What are your requirements?

1. Adopt IAB's TCF v2.2 for a standardized approach to vendor collaboration, minimizing data privacy risks and ensuring compliance with GDPR and ePrivacy Directive.
2. Starting January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob to serve ads in the EU/EEA or UK must have a Google-certified CMP that integrates with IAB’s TCF v2.2.
3. Utilize Google’s Additional Consent to manage and signal consent for ad tech providers not covered by IAB Europe’s TCF v2.2, but included in Google’s Ad Tech Providers (ATPs) list.

Does the TCF 2.2 limit ad revenue?

Implementing TCF 2.2 can actually boost ad revenue. It provides publishers with increased control and flexibility over the legal bases for collaborating with vendors, ensuring privacy-compliant data processing while maintaining ad revenue streams. Additionally, the Framework supports organizations in fostering user trust through enhanced transparency and choice, which can lead to higher ad engagement as users feel their privacy is safeguarded.