Google Certified CMP partner
Googleβs New CMP Requirements
- Publishers located within the European Economic Area (EEA) or the UK are required to employ a Google-certified CMP for ad serving.
- CMPs that achieve Google certification are evaluated based on criteria that primarily emphasize adherence to the Transparency and Consent Framework (TCF).
- Publishers utilizing the TCF, who also engage with ad technology providers not affiliated with the TCF, receive support from Google via the Additional Consent specification.
- Google ensures that CMPs capable of supporting the Additional Consent specification are properly implementing it through its CMP assessments.
Pandectes CMP and Google Consent Mode
To assist publishers and developers in making these adjustments, Google has published a list of CMPs that have been certified as compliant with its requirements.
Pandectes is recognized as a certified Google CMP partner with TCF CMP ID: 445. As industry standards and regulatory demands grow, platforms such as Pandectes offer the essential tools required for compliance and aid businesses in establishing trust with their users.
Starting in March 2024, Google has mandated using Consent Mode to access measurement, ad personalization, and remarketing features for users in the European Economic Area and the UK. Pandectes supports Google Consent Mode both in Basic and in Advanced implementation.
What businesses need to do
Beginning January 16, 2024, all advertisers using Google AdSense, AdManager, or AdMob must employ a Google-certified CMP. Fulfilling Google’s requirement means more than just compliance with Google; it involves adhering to a well-regarded framework that ensures data is processed in a compliant and transparent way.
Does this impact your business?
If you are serving ads in Europe through the Google ad network, this change affects you. If you haven’t done so yet, now is the time to review your CMP, verify its certification, and consider switching providers if needed.
Set up Google Consent Mode with ease
Install our application to your store. The process just takes you some seconds and is ready to be used.
Enable GCM Integrationβ
Turn on the Google Consent Mode integration to send proper signals to Google.
Publish Banner
Make the banner visible, and it will be accessible to your store visitors to provide consent.
Pandectes CMP
- Recommended by Google
- Included in the List of Google-Certified CMPs
- Certified Partner for Google Consent Mode
- Integrated with Google Consent Mode
- Integrated with Google Tag Manager