Featured article
Google’s transition away from third-party cookies
Introduction For years, third-party cookies have been a crucial underpinning of the online advertising ecosystem. These small pieces of data, typically stored on a user’s web browser, including Chrome users, have been pivotal in tracking users’ activities across many websites. This tracking ability has empowered advertisers to meticulously construct user profiles, thereby facilitating targeted and personalized advertising campaigns. Third-party cookies have provided advertisers valuable insights into user behavior, preferences, and habits, allowing them to deliver more relevant and impactful ads. However, persistent apprehensions and mounting scrutiny surrounding user privacy and data protection have precipitated a discernible shift in the industry’s reliance on third-party cookies. With the evolving landscape of digital privacy regulations and the growing societal emphasis on safeguarding personal data, businesses, and technology providers are increasingly reevaluating the use of third-party cookies in online advertising. As a result, many are exploring alternative methods and technologies to ensure targeted advertising
More articles
Introduction In a groundbreaking decision that has echoed across the tech industry, TikTok, one of the world’s leading social media platforms, has been fined a staggering €345
Introduction Utah became the fourth US state to enact comprehensive consumer privacy legislation when Governor Spencer Cox signed the Utah Consumer Privacy Act (UCPA) into law on
Introduction The Texas Data Privacy and Security Act (TDPSA) represents a significant milestone in the realm of data protection and privacy in the Lone Star State. Enacted
Introduction The Florida Digital Bill of Rights, often abbreviated as FDBR, is a landmark piece of legislation that aims to protect the digital privacy and rights of
Introduction Personal data usage has become increasingly prevalent in modern society, and protecting individuals’ privacy has become a significant concern. To address this issue, various jurisdictions have
Introduction Recently, the Governor of Oregon signed the Oregon Consumer Privacy Act (OCPA) into law, which is a significant step forward in protecting privacy rights and data