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The Google EU user consent policy: What you need to know
Introduction In the European Economic Area (EEA), the General Data Protection Regulation (GDPR) has significantly shifted how businesses collect and process user data, particularly in online advertising. As part of its efforts to comply with GDPR, Google has introduced the EU User Consent Policy that outlines the requirements for obtaining user consent for using their personal data. This policy has become a crucial aspect of data protection and privacy for businesses that use Google services. It provides a clear framework for businesses to follow while collecting and managing user data, ensuring that they comply with GDPR guidelines. Understanding the nuances of the Google EU User Consent Policy is essential for businesses that rely on Google services for their advertising and data management needs. By adhering to the policy’s guidelines, businesses can build trust with their users by demonstrating their commitment to protecting their privacy and data. Overview of EU user
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