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Understanding Google’s third-party cookie deprecation

Introduction The digital advertising realm has undergone significant transformations over the years, with Google’s recent announcement to phase out third-party cookies being one of the most significant developments. This decision has sparked widespread discussions across the industry, as it has far-reaching implications for stakeholders. The move will impact Chrome users worldwide and aims to bolster user privacy and curb cross-site tracking. While this step is laudable, it also presents various challenges and opportunities for advertisers, publishers, and other players in the digital advertising ecosystem. For instance, the shift towards first-party data will likely intensify, with advertisers seeking innovative ways to obtain and leverage such data to target their audiences effectively. While Google’s decision to deprecate third-party cookies is a seismic shift in the digital advertising terrain, it presents a unique chance for stakeholders to rethink their strategies and find new ways to deliver personalized, relevant, and privacy-compliant ads. The significance

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Pandectes GDPR Compliance app for Shopify Stores - Decoding California's Delete Act and regulations for data brokers

Introduction California, at the forefront of privacy legislation, has ushered in a new era with the enactment of the Delete Act, officially known as Senate Bill 362.

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Pandectes GDPR Compliance app for Shopify Stores - Ensuring compliance with U.S. privacy laws for EU-based businesses

Introduction When it comes to EU-based businesses engaging with their U.S. customers, they must ensure compliance with the comprehensive U.S. privacy laws. It is a complex task

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Pandectes GDPR Compliance app for Shopify Stores - The Digital Markets Act (DMA) and the Digital Services Act (DSA)- Critical differences

Introduction The Digital Markets Act (DMA) and the Digital Services Act (DSA) have been formulated by the European Union (EU) as a response to the challenges posed

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Pandectes GDPR Compliance app for Shopify Stores - Data mapping and privacy compliance- Best practices

Introduction Data mapping is a crucial process in the field of data integration and management. It involves transferring and transforming data from one system or format to

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Pandectes GDPR Compliance app for Shopify Stores - Decoding the regulatory landscape of the EU AI Act

Introduction The European Union’s AI Act represents a groundbreaking development in AI regulation. Recently, a political deal was reached between the European Parliament and the Council, solidifying

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Pandectes GDPR Compliance app for Shopify Stores - The PDPA- Safeguarding personal data in Singapore

Introduction The Personal Data Protection Act (PDPA) in Singapore establishes a comprehensive framework governing personal data collection, use, disclosure, and care. This legislation recognizes the importance of

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