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Understanding Google’s third-party cookie deprecation

Introduction The digital advertising realm has undergone significant transformations over the years, with Google’s recent announcement to phase out third-party cookies being one of the most significant developments. This decision has sparked widespread discussions across the industry, as it has far-reaching implications for stakeholders. The move will impact Chrome users worldwide and aims to bolster user privacy and curb cross-site tracking. While this step is laudable, it also presents various challenges and opportunities for advertisers, publishers, and other players in the digital advertising ecosystem. For instance, the shift towards first-party data will likely intensify, with advertisers seeking innovative ways to obtain and leverage such data to target their audiences effectively. While Google’s decision to deprecate third-party cookies is a seismic shift in the digital advertising terrain, it presents a unique chance for stakeholders to rethink their strategies and find new ways to deliver personalized, relevant, and privacy-compliant ads. The significance

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Pandectes GDPR Compliance app for Shopify Stores - Managing user privacy and analytics through Google Consent Mode V2

Introduction Google Consent Mode V2 is an updated version of the original Consent Mode introduced by Google. Unveiled in late November 2023, it brings significant enhancements to

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Panctes GDPR Compliance app for Shopify Stores - Release 3.5.189

We’re excited to announce the latest update to our application, packed with new features and improvements to enhance your experience. Read on for a full rundown of

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Pandectes GDPR Compliance app for Shopify Stores - Understanding Vendor Risk Management (VRM)

Introduction Vendor Risk Management is crucial for companies that work with third-party vendors or suppliers. The process involves identifying and assessing vendors, categorizing them based on risk,

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Pandectes GDPR Compliance app for Shopify Stores - Understanding generative AI- Key information you should be aware of

Introduction Generative AI is a rapidly advancing technology within the field of artificial intelligence that can produce a wide range of content, such as text, images, audio,

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Pandectes GDPR Compliance app for Shopify Stores - The effects of the CCPA on consumers and companies

Introduction Over the past few years, the California Consumer Privacy Act (CCPA) has gained significant traction in the privacy legislation conversation. This act has been designed to

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Pandectes GDPR Compliance app for Shopify Stores - Demands for cookie consent in Germany

Introduction In Germany, the regulations for cookie consent are closely linked to the implementation of the General Data Protection Regulation (GDPR) and the Telemedia Act (TTDSG). These

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