Featured article
Google’s transition away from third-party cookies
Introduction For years, third-party cookies have been a crucial underpinning of the online advertising ecosystem. These small pieces of data, typically stored on a user’s web browser, including Chrome users, have been pivotal in tracking users’ activities across many websites. This tracking ability has empowered advertisers to meticulously construct user profiles, thereby facilitating targeted and personalized advertising campaigns. Third-party cookies have provided advertisers valuable insights into user behavior, preferences, and habits, allowing them to deliver more relevant and impactful ads. However, persistent apprehensions and mounting scrutiny surrounding user privacy and data protection have precipitated a discernible shift in the industry’s reliance on third-party cookies. With the evolving landscape of digital privacy regulations and the growing societal emphasis on safeguarding personal data, businesses, and technology providers are increasingly reevaluating the use of third-party cookies in online advertising. As a result, many are exploring alternative methods and technologies to ensure targeted advertising
More articles
Introduction Businesses face the challenge of creating comprehensive and legally sound privacy policies. Artificial intelligence (AI) has emerged as a potential solution to address this issue. By
Introduction The protection and privacy of personal data are of critical importance and businesses are required to navigate the complexities of managing customer consent and preferences effectively.
Introduction The field of data discovery has been completely transformed by the emergence of Artificial Intelligence (AI), presenting both exceptional prospects and significant challenges. However, it is
Introduction Privacy Impact Assessments (PIAs) are an effective way for organizations to evaluate the potential impact of an activity on an individual’s privacy. By focusing on data
Introduction In the European Economic Area (EEA), the General Data Protection Regulation (GDPR) has significantly shifted how businesses collect and process user data, particularly in online advertising.
Introduction The European Union’s recent introduction of the AI Act represents a major breakthrough in regulating artificial intelligence (AI) systems, particularly those considered high-risk. The legislation provides