Google
Explore how various Google services can enhance your Shopify operations, from analytics to advertising tools.
Google reconsiders deprecating third-party cookies
Introduction The digital advertising ecosystem has been undergoing significant transformations as privacy concerns increasingly dominate ...
An Overview of Google’s Privacy Sandbox
Introduction Google’s Privacy Sandbox is a groundbreaking initiative designed to enhance user privacy while maintaining ...
Google’s transition away from third-party cookies
Introduction For years, third-party cookies have been a crucial underpinning of the online advertising ecosystem. ...
Exploring dark patterns in Google Consent
Introduction Dark patterns are deceptive design practices used in user interfaces to manipulate users into ...
Cookies and consent in Google Analytics 4
Introduction Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, designed ...
Comparing basic and advanced versions of Google Consent Mode v2
Introduction Google Consent Mode v2 offers website owners two distinct versions: basic and advanced, each ...
Unlocking the importance of Google’s conversion modeling
Introduction Google Ads is a powerful tool that has become a cornerstone of online advertising ...
Google Consent Mode’s behavioral modeling: Key insights
Introduction Google Consent Mode is a powerful tool introduced as a part of Google Analytics ...
The Google EU user consent policy: What you need to know
Introduction In the European Economic Area (EEA), the General Data Protection Regulation (GDPR) has significantly ...
Understanding Google’s third-party cookie deprecation
Introduction The digital advertising realm has undergone significant transformations over the years, with Google’s recent ...