Google
Explore how various Google services can enhance your Shopify operations, from analytics to advertising tools.
Cookies and consent in Google Analytics 4
Introduction Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, designed ...
Comparing basic and advanced versions of Google Consent Mode v2
Introduction Google Consent Mode v2 offers website owners two distinct versions: basic and advanced, each ...
Unlocking the importance of Google’s conversion modeling
Introduction Google Ads is a powerful tool that has become a cornerstone of online advertising ...
Google Consent Mode’s behavioral modeling: Key insights
Introduction Google Consent Mode is a powerful tool introduced as a part of Google Analytics ...
The Google EU user consent policy: What you need to know
Introduction In the European Economic Area (EEA), the General Data Protection Regulation (GDPR) has significantly ...
Understanding Google’s third-party cookie deprecation
Introduction The digital advertising realm has undergone significant transformations over the years, with Google’s recent ...
Optimizing Google Tag management: Best practices for Google Analytics 4
Introduction Google Tag Manager (GTM) is a highly efficient and versatile tool that allows website ...
Update your privacy strategy: Google Consent Mode v2 compliance before March 2024
Introduction Shopify owners have a legal and ethical obligation to protect their users’ privacy and ...
