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Marketing, Analytical, and Functional Cookies: What Sets Them Apart?
Introduction Cookies are an essential component of how websites operate and interact with users. Understanding the different types of cookies—specifically marketing cookies, analytical cookies, and functional cookies—is crucial for website owners and marketers alike. This article explores these cookie categories, their purposes, how they function, and what sets them apart from one another. Understanding Cookies: An Overview Cookies, also known as internet cookies, are small data files that websites store on a user’s device through their web browser. These cookies are placed on a user’s device to enhance website functionality by tracking user actions and preferences. They enable website owners to track user visits, enhance user experience, and collect information about browsing habits. When a user visits a website, the site can place cookies on their device, which can later be accessed by the same website or by third-party services. This practice plays a significant role in online marketing and
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