Introduction Nowadays, people are becoming increasingly aware of the importance of data privacy. With the rise of cyber threats and data breaches, consumers are more conscious of protecting their personal information. In response to this growing concern, governments worldwide ensure individuals have greater control over their data. One such example is the California Consumer Privacy Act (CCPA), which was enacted in 2018 and has since been updated with the California Privacy Rights Act (CPRA) in 2020. The CCPA and CPRA are designed to empower individuals by giving them greater control over their personal information. One of the key provisions of these regulations is the right to opt-out of the sale of personal data. This means that businesses must provide consumers with a clear and easy way to opt-out of having their personal information sold to third parties. If a consumer opts out, the business cannot sell their personal information without