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Exploring preference management and its distinction from consent management
Introduction The protection and privacy of personal data are of critical importance and businesses are required to navigate the complexities of managing customer consent and preferences effectively. To comply with data privacy regulations, companies must implement robust consent management and preference management strategies. Consent management refers to obtaining explicit consent from individuals for collecting and processing their personal data. It involves acquiring permission from users before utilizing their data for any intended purpose. Consent management is crucial in ensuring that the data collected and processed by companies is done with the full awareness and permission of the users involved. On the other hand, preference management involves understanding and catering to individual preferences regarding data usage and communication channels. This process involves taking into account the specific needs and interests of each customer and identifying the preferred communication channels, such as email, phone, or social media, for the delivery of relevant
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