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Microsoft Consent Mode for Shopify

Microsoft Consent Mode, or UET consent mode, lets Microsoft Advertising tags adjust what they store to each visitor's consent. Pandectes, a Microsoft-certified CMP, sends that consent for you: turn the integration on, add your UET tag ID, and your tags follow your visitors' choices.

Enable Microsoft Consent Mode
A visitor accepts the cookie banner, UET consent mode sets ad_storage to granted, and Microsoft Advertising receives it

How it works

Turn on the integration

In the app, open Integrations and turn on Microsoft Consent Mode. From then on, a default consent signal is sent on every page load.

Add your UET tag ID

Enter your UET tag ID in the banner's Behaviour settings, or several IDs separated by commas, and Pandectes adds the tags for you.

Consent updates the tags

Until a visitor agrees, ad storage stays denied. When they accept, partly accept or withdraw consent, Pandectes sends the update to Microsoft straight away.

Microsoft Consent Mode in Pandectes

The Microsoft Consent Mode setting in Pandectes with a UET tag ID, and the consent state changing from denied to granted

Consent-aware Microsoft Advertising

  • Pandectes is a Microsoft-certified consent management platform.
  • A default consent signal on every page load, before any UET tag stores cookies.
  • Updates sent as soon as a visitor accepts, partly accepts or withdraws consent.
  • Covers the checkout too, through a Shopify custom pixel.
  • Runs alongside Google Consent Mode v2 from the same banner.
  • Included in the Plus plan and above.

Frequently Asked Questions

What is Microsoft Consent Mode?

It is the consent mode of Microsoft Advertising's Universal Event Tracking (UET) tags, launched in July 2023. The tags check the visitor's consent and only store cookies for advertising when it is granted.

Who needs it?

Microsoft requires Consent Mode from advertisers who target visitors in the EEA, the UK and Switzerland, since 5 May 2025. If you run Microsoft Ads for those visitors, your UET tags need a consent signal.

Which plans include it?

Microsoft Consent Mode is included in the Plus plan and above. See the plans.

How do I check that it works?

Our Help Center has a guide to testing the integration, and one for the checkout.

Why Choose Pandectes GDPR Compliance?

Most popular

Shopify's most popular and widely used GDPR app on the app store with thousands of happy stores and hundreds of positive reviews.

Flexible & Modular

From small to large stores with millions of visitors per day Pandectes solution can serve visitors without any affect on stores performance.

Regulations Coverage

Pandectes GDPR Compliance covers the most popular data privacy laws and regulations around the world including GDPR, CCPA, VCDPA, LGPD, PIPEDA, PDPA & APPI

Banner Modes

Pandectes GDPR Compliance app provides different banner modes depending your needs.

Cookie Dictionary

Cookie dictionary maintains a global cookie database. Each cookie is compared with the database for auto-categorization and information.

Consent Records

Provides an audit trail of detailed consent records, easily downloadable to demonstrate compliance.

Multilingual

Pandectes GDPR Compliance app supports more than 130 languages. It also offers Google Translate integration.

Insights & Reports

Consent tracking, customer data requests, scan results are the main reports and insights to monitor your compliance in the best way.

24/7 Support

Our team of experts are always available to give you the best support with 24/7 coverage over chat and email.

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