Microsoft Consent Mode for Shopify

Microsoft Consent Mode, or UET consent mode, lets Microsoft Advertising tags adjust what they store to each visitor's consent. Pandectes, a Microsoft-certified CMP, sends that consent for you: turn the integration on, add your UET tag ID, and your tags follow your visitors' choices.

Enable Microsoft Consent Mode

Microsoft Consent Mode badge with the Shopify bag

How it works

Turn on the integration
In the app, open Integrations and turn on Microsoft Consent Mode. From then on, a default consent signal is sent on every page load.
Add your UET tag ID
Enter your UET tag ID in the banner's Behaviour settings, or several IDs separated by commas, and Pandectes adds the tags for you.
Consent updates the tags
Until a visitor agrees, ad storage stays denied. When they accept, partly accept or withdraw consent, Pandectes sends the update to Microsoft straight away.

Start for free

Microsoft Consent Mode in Pandectes

The Microsoft Consent Mode setting in Pandectes with a UET tag ID, and the consent state changing from denied to granted

Consent-aware Microsoft Advertising

Pandectes is a Microsoft-certified consent management platform.
A default consent signal on every page load, before any UET tag stores cookies.
Updates sent as soon as a visitor accepts, partly accepts or withdraws consent.
Covers the checkout too, through a Shopify custom pixel.
Runs alongside Google Consent Mode v2 from the same banner.
Included in the Plus plan and above.

Frequently Asked Questions

What is Microsoft Consent Mode?

It is the consent mode of Microsoft Advertising's Universal Event Tracking (UET) tags, launched in July 2023. The tags check the visitor's consent and only store cookies for advertising when it is granted.

Who needs it?

Microsoft requires Consent Mode from advertisers who target visitors in the EEA, the UK and Switzerland, since 5 May 2025. If you run Microsoft Ads for those visitors, your UET tags need a consent signal.

Which plans include it?

Microsoft Consent Mode is included in the Plus plan and above. See the plans.

How do I check that it works?

Our Help Center has a guide to testing the integration, and one for the checkout.

Why merchants choose Pandectes

Privacy compliance that installs in minutes, keeps your store fast and grows with you.

185k+: stores installed Pandectes
3,000+: five-star reviews
17m+: consents recorded every day
35: privacy laws covered

Loved by Shopify merchants
Built for Shopify, and one of the most installed and highest-rated privacy apps in the Shopify App Store.
3,000+
Fast at any scale
From a first store to millions of visitors a day, with no slowdown for your shoppers.
Every privacy law
GDPR, CCPA/CPRA, LGPD, PIPEDA, APPI and 30 more, with the right banner for each region.
A global cookie dictionary
Every cookie on your store is matched to our database and categorised for you.
Proof of consent
A downloadable record of every consent, ready if a regulator asks.
Real people, 24/7
Our team answers by chat and email around the clock.