Google Consent Mode v2, switched on in one click

Google Consent Mode is an API framework developed by Google that enables websites to adjust how Google services, such as Google Analytics, Google Tag Manager, and Google Ads, operate based on user consent preferences. This ensures compliance with privacy regulations while allowing businesses to retain valuable insights.

With Google Consent Mode, all Google tags and scripts dynamically adapt to the consent choices provided through your Consent Management Platform (CMP), ensuring that data collection aligns with user preferences.

✔ Stay compliant with privacy laws in the EEA and UK
✔ Maintain accurate analytics and ad tracking
✔ Ensure smooth integration with your website’s CMP

Try Pandectes free for 7 days and implement Google Consent Mode with ease!

Google Consent Mode communicates the consent preferences of your website visitors to Google services through your Consent Management Platform (CMP). Instead of sending personal data, it only transmits the user's consent choices, such as whether they have opted out of marketing cookies.

Based on these preferences, Google Consent Mode dynamically adjusts how services like Google Analytics, Google Ads, and Google Tag Manager function. For example:

✔ If a user denies consent to marketing cookies, Google will display contextual ads instead of personalized ones.
✔ If a user grants consent, tracking and analytics will function as expected, ensuring optimal performance.

Try Pandectes’ scanner to analyze your store’s cookies and trackers, ensuring compliance and transparency.

Conversion modeling in Google Consent Mode allows businesses to gain anonymous analytics insights from users who have not consented to cookies. By analyzing observable data from users who have provided consent, Google can estimate user journeys for those who opted out, helping maintain visibility into website interactions while respecting privacy preferences.

✔ Provides modeled insights without tracking personal data
✔ Uses aggregated trends from consenting users to estimate conversions
✔ Helps businesses understand user behavior while staying compliant

Try Pandectes free for 7 days and implement Google Consent Mode effortlessly!

Under the EU General Data Protection Regulation (GDPR), websites that serve users in Europe must obtain explicit consent before collecting or processing personal data. Since cookies and trackers used for analytics and advertising gather data such as IP addresses, unique IDs, and browsing history, websites are legally required to inform users and request their consent before activating them.

✔ Ensures GDPR compliance and protects user privacy
✔ Applies to analytics, advertising, and tracking technologies
✔ Helps build trust and transparency with your visitors

Check if your store meets GDPR compliance. Test it for free today!

You can set up Google Consent Mode by integrating a Google-certified Consent Management Platform (CMP) like Pandectes. Implementation can be done in a few ways:

✔ Using Pandectes Integration – Easily configure Consent Mode through Pandectes settings, ensuring compliance and seamless tracking.
✔ Adding a Code Snippet – Insert a short script above your <head> or use Pandectes Google Tag Manager Template to enable consent-aware tracking.

Pandectes offers a simple setup process to help you stay compliant while maintaining valuable insights. Get started today!

Google Consent Mode assists website owners in obtaining GDPR-compliant user consent for data collection. However, implementing Consent Mode alone does not guarantee full GDPR compliance. Websites must also adhere to additional GDPR requirements, such as:

✔ Providing users with the right to object to data processing
✔ Ensuring the right to be forgotten upon request
✔ Maintaining an up-to-date cookie policy with clear disclosures
✔ Keeping detailed consent records to demonstrate compliance

To fully meet GDPR obligations, website owners should use Google Consent Mode alongside a certified Consent Management Platform (CMP) like Pandectes to ensure comprehensive compliance.

To verify whether Google Consent Mode is properly integrated on your website, follow any of these steps:

1. Use Google Tag Assistant

• Open Google Tag Assistant and enter your website URL.
• Browse your site while monitoring the tags being fired.
• Navigate to the "Consent" tab and check if the following consent states are present:
  • "ad_storage" – Controls advertising-related cookies.
  • "analytics_storage" – Governs analytics-related cookies.
  • "functionality_storage" – Manages storage related to site functionality.
  • "security_storage" – Covers security-related storage mechanisms.
  • "personalization_storage" – Handles personalization cookies.
• If any of these values are missing or showing "Consent not configured", Consent Mode may not be fully implemented.

2. Check via Google Tag Manager (GTM) Preview Mode

• Log into Google Tag Manager and activate Preview Mode.
• Open your website, and a debug panel will appear.
• Click on "Consent" to review the status of all expected consent parameters.
• Ensure that tags are only firing based on user consent choices.

3. Inspect the Data Layer in Developer Tools

• Open your browser’s Developer Tools (F12 or right-click > Inspect).
• Go to the Console tab and enter:

  dataLayer

• Look for the consent-related parameters, such as:
  • "ad_storage": "granted" or "denied"
  • "analytics_storage": "granted" or "denied"
  • "functionality_storage": "granted" or "denied"
  • "security_storage": "granted" or "denied"
  • "personalization_storage": "granted" or "denied"
• If these parameters are missing, Consent Mode may not be properly implemented.

4. Validate in Google Analytics 4 (GA4)

• Open Google Analytics 4 and go to Admin > Data Streams.
• Select your web data stream and check the Consent settings.
• Ensure that Consent Mode is enabled and aligns with your Pandectes CMP settings.

For technical support, please email gcm-support@pandectes.io and cc cmp-support-helper@google.com. Remember to include your store URL in the email. Please use these support emails exclusively for GCM troubleshooting.