Google
Explore how various Google services can enhance your Shopify operations, from analytics to advertising tools.
Google Cookies Explained: What They Do and How to Manage Them
Introduction Cookies are small text files created by websites and saved in a user’s browser ...
One Year of Consent Mode V2: Impact on Marketing and Adtech
Introduction Google Consent Mode V2—launched in late 2023 and enforced across regions like the EEA ...
Understanding Google’s Additional Consent Mode
Introduction In today’s digital landscape, ensuring compliance with data protection regulations such as the General ...
What Is ‘Unassigned’ Traffic in GA4?
Introduction Google Analytics 4 (GA4) is a robust web analytics platform that offers comprehensive insights ...
Key Advantages of Google’s Advanced Consent Mode
Introduction In today’s privacy-focused digital landscape, businesses must balance user privacy and data collection. Google’s ...
How to Keep Google Ads Running After Cookie Decline
Introduction Digital advertising is currently undergoing a major transformation as the use of third-party cookies ...
Integration of Google Ad Manager with IAB TCF V2.2: What You Need to Know
Introduction to IAB TCF 2.2 The Interactive Advertising Bureau (IAB) has introduced the Transparency and ...
Pandectes: Google and IAB TCF v2.2 Certified CMP
Introduction As privacy regulations tighten globally, businesses operating in the digital marketing sphere must implement ...
Google Tag Manager: How it integrates with cookie consent and the GDPR
Introduction Google Tag Manager (GTM) is widely recognized as a robust and versatile tool designed ...
Google introduces new consent requirements for Switzerland
Introduction In response to evolving data privacy regulations, Google has recently introduced new consent requirements ...