Pandectes GDPR Compliance App for Shopify - How does Google Analytics 4 handle data protection under GDPR?

How does Google Analytics 4 handle data protection under GDPR?

Introduction Google Analytics 4 (GA4) is a powerful web analytics tool that allows businesses to track and report website traffic and user behavior. GA4 is the latest version of the Google Analytics platform, which has been in existence for over 15 years. With the increasing focus on data protection and privacy, it is important for …

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