LegitimateInterest
2 posts
Getting Ready for IAB TCF 2.4 Requirements and Next Steps
What changes with IAB TCF 2.4, the October 2026 and February 2027 deadlines, and the steps publishers and Shopify merchants should take to stay compliant.
Legitimate interest under GDPR: An explanation
Legitimate interest can be a lawful basis for data processing under the GDPR, but it must be carefully considered and assessed.