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Amazon Consent Signal for Shopify

Amazon Ads needs a valid consent signal for visitors in the UK and the EEA. Pandectes sends it through the Amazon Consent Signal (ACS), from the same cookie banner, so your Amazon campaigns follow each visitor's choice and keep working. Read the setup guide.

Enable Amazon Consent Signal

How it works

  1. Turn on the integration

    In the app, open Settings, then Integrations, enable Amazon Consent Signal and save.

  2. The banner sets the signal

    ACS carries two signals, amzn_user_data and amzn_ad_storage. Both follow your Marketing category: granted when a visitor accepts marketing cookies, denied when they decline.

  3. Amazon reads it

    The signal and the visitor's country code are kept in a first-party cookie, amzn_consent, which Amazon Ads reads before it uses data for ads.

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Amazon Consent Signal in Pandectes

Consent-aware Amazon Ads

  • Both ACS signals, amzn_user_data and amzn_ad_storage, from one banner.
  • Mapped to the Marketing category, with nothing else to configure.
  • A country code with every signal, from the visitor's location.
  • Works with Amazon Ads, Amazon DSP and Amazon Marketing Cloud.
  • Keeps conversion measurement and attribution working for visitors who consent.
  • Runs alongside Google Consent Mode and Microsoft Consent Mode.

Frequently Asked Questions

What is the Amazon Consent Signal?

It is Amazon's way for advertisers to pass their visitors' privacy choices to Amazon Ads services, including Amazon DSP and Amazon Marketing Cloud. It works much like Google Consent Mode: one signal says whether Amazon may use personal data for ads, the other whether it may store advertising cookies.

Who needs it?

Advertisers who share visitor data with Amazon Ads, through a pixel or conversion tracking, and who reach visitors in the UK or the EEA. Amazon expects a consent signal for those visitors, and campaigns without one can lose measurement and reach.

What happens when a visitor declines?

Both signals are set to denied, so Amazon does not use that visitor's personal data or advertising cookies for ads. When the visitor accepts marketing cookies, both are set to granted.

How do I check that it works?

Open your store in a private window, accept marketing cookies, and look for the amzn_consent cookie in your browser's developer tools. Decoded, it shows amznAdStorage and amznUserData as GRANTED, with a country code. A VPN changes the country code to the VPN's location.

Can a firewall block the signal?

Yes. Some strict web application firewalls remove the amzn_consent cookie because of its format. If yours does, allow the cookie in the firewall rules.

Where is the step-by-step guide?

Our Help Center has the Amazon Consent Signal guide, with setup, testing and troubleshooting.

Why merchants choose Pandectes

Privacy compliance that installs in minutes, keeps your store fast and grows with you.

185k+
stores installed Pandectes
3,000+
five-star reviews
17m+
consents recorded every day
35
privacy laws covered

  • Loved by Shopify merchants

    Built for Shopify, and one of the most installed and highest-rated privacy apps in the Shopify App Store.

    Built for Shopify5/53,000+

  • Fast at any scale

    From a first store to millions of visitors a day, with no slowdown for your shoppers.

  • Every privacy law

    GDPR, CCPA/CPRA, LGPD, PIPEDA, APPI and 30 more, with the right banner for each region.

  • A global cookie dictionary

    Every cookie on your store is matched to our database and categorised for you.

  • Proof of consent

    A downloadable record of every consent, ready if a regulator asks.

  • Real people, 24/7

    Our team answers by chat and email around the clock.

Make your Shopify Store's use of cookies and online tracking compliant today

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