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Rakuten Advertising integration for Shopify

Rakuten Advertising asks for a consent signal before it tracks your affiliate traffic. Pandectes sets Rakuten's consent values from your cookie banner, for visitors in the EU and the UK and for US privacy laws, so conversions are attributed only with consent. Read the setup guide.

Enable Rakuten Advertising

How it works

  1. Turn on the integration

    In the app, open Integrations, enable Rakuten Advertising and save.

  2. Choose your signals

    Select __rmcp2 for consent from visitors in the EU and the UK, and __rmuspc for the US "Do Not Sell or Share" choice under CCPA and CPRA.

  3. Consent updates Rakuten

    Until a visitor accepts marketing cookies, Rakuten tracking stays restricted. When they accept, Pandectes updates the values straight away.

Start for free

Rakuten Advertising in Pandectes

Affiliate tracking with consent

  • __rmcp2, the consent signal for Rakuten tracking in the EU and the UK.
  • __rmuspc, the US privacy signal that respects "Do Not Sell or Share".
  • Mapped to your Marketing category, with nothing else to configure.
  • Updated in real time as visitors change their choice.
  • Tracking stays restricted until a visitor accepts.
  • Included in the Plus plan and above.

Frequently Asked Questions

Why does Rakuten need a consent signal?

Without one, conversions may go unattributed, tracking visitors in the EEA and the UK without consent is a legal risk, and Rakuten increasingly expects its advertisers to use a consent management platform.

Which signal do I need?

__rmcp2 if you have visitors in the EU or the UK, __rmuspc if you sell to customers in the US, and both if you do both.

How do I check that it works?

Open your store in a private window and look at its cookies in your browser's developer tools. Before you accept, the Rakuten values are missing or denied. After you accept marketing cookies, __rmcp2 shows consent as granted.

Which plans include it?

The Rakuten Advertising integration is included in the Plus plan and above. See the plans.

Where is the step-by-step guide?

Our Help Center has the Rakuten Advertising guide.

Why merchants choose Pandectes

Privacy compliance that installs in minutes, keeps your store fast and grows with you.

185k+
stores installed Pandectes
3,000+
five-star reviews
17m+
consents recorded every day
35
privacy laws covered

  • Loved by Shopify merchants

    Built for Shopify, and one of the most installed and highest-rated privacy apps in the Shopify App Store.

    Built for Shopify5/53,000+

  • Fast at any scale

    From a first store to millions of visitors a day, with no slowdown for your shoppers.

  • Every privacy law

    GDPR, CCPA/CPRA, LGPD, PIPEDA, APPI and 30 more, with the right banner for each region.

  • A global cookie dictionary

    Every cookie on your store is matched to our database and categorised for you.

  • Proof of consent

    A downloadable record of every consent, ready if a regulator asks.

  • Real people, 24/7

    Our team answers by chat and email around the clock.

Make your Shopify Store's use of cookies and online tracking compliant today

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